Abel is a multidisciplinary designer specializing in motion system and brand identity, driving the transformation of ideas into dynamic visual experiences for brands.
Abel is a multidisciplinary designer specializing in motion system and brand identity, driving the transformation of ideas into dynamic visual experiences for brands.
Joy of the Games
Campaign
'24
As part of Comcast NBCUniversal’s creative team, we helped shape the 2024 Paris Olympics campaign, capturing the spirit and emotion of the Games through storytelling, social, paid Ads, TVC, OOH, and more. The work-with the most technologically advanced viewing experience in history-inspired audiences worldwide and contributed to a record $1.91B in ad revenue.
Joy of the Games
Campaign
'24
As part of Comcast NBCUniversal’s creative team, we helped shape the 2024 Paris Olympics campaign, capturing the spirit and emotion of the Games through storytelling, social, paid Ads, TVC, OOH, and more. The work-with the most technologically advanced viewing experience in history-inspired audiences worldwide and contributed to a record $1.91B in ad revenue.
Joy of the Games
As part of Comcast NBCUniversal’s creative team, we helped shape the 2024 Paris Olympics campaign, capturing the spirit and emotion of the Games through storytelling, social, paid Ads, TVC, OOH, and more. The work-with the most technologically advanced viewing experience in history-inspired audiences worldwide and contributed to a record $1.91B in ad revenue.
Joy of the Games
Campaign
'24
As part of Comcast NBCUniversal’s creative team, we helped shape the 2024 Paris Olympics campaign, capturing the spirit and emotion of the Games through storytelling, social, paid Ads, TVC, OOH, and more. The work-with the most technologically advanced viewing experience in history-inspired audiences worldwide and contributed to a record $1.91B in ad revenue.
What Are Digital Navigators?
Motion
'23
This human-centered explainer video tells the story of those bridging the digital divide. Through expressive motion design and storytelling, I illustrated how Digital Navigators empower people to connect, learn, and thrive. Reached 7M impressions and 237K total engagements, expanding awareness of this nationwide initiative.
What Are Digital Navigators?
This human-centered explainer video tells the story of those bridging the digital divide. Through expressive motion design and storytelling, I illustrated how Digital Navigators empower people to connect, learn, and thrive. Reached 7M impressions and 237K total engagements, expanding awareness of this nationwide initiative.
What Are Digital Navigators?
Motion
'23
This human-centered explainer video tells the story of those bridging the digital divide. Through expressive motion design and storytelling, I illustrated how Digital Navigators empower people to connect, learn, and thrive. Reached 7M impressions and 237K total engagements, expanding awareness of this nationwide initiative.
SXSW 2021 - reMark Your Journey
Identity
'21
I developed a digital visual system that reimagined SXSW’s first-ever online experience. Inspired by themes of connection and creativity, I crafted a tone that felt dynamic, vibrant, and distinctly original—capturing the spirit of journey and nostalgia that defines SXSW while enhancing audience engagement and expanding the event’s global reach.
SXSW 2021 - reMark Your Journey
I developed a digital visual system that reimagined SXSW’s first-ever online experience. Inspired by themes of connection and creativity, I crafted a tone that felt dynamic, vibrant, and distinctly original—capturing the spirit of journey and nostalgia that defines SXSW while enhancing audience engagement and expanding the event’s global reach.
SXSW 2021 - reMark Your Journey
Identity
'21
I developed a digital visual system that reimagined SXSW’s first-ever online experience. Inspired by themes of connection and creativity, I crafted a tone that felt dynamic, vibrant, and distinctly original—capturing the spirit of journey and nostalgia that defines SXSW while enhancing audience engagement and expanding the event’s global reach.
GJO - Brand Identity & Web
Identity
'22
I led the full brand development for GJO, a Norwegian furniture brand and e-commerce platform designed for modern youth. From identity to digital experience, I built a brand philosophy rooted in pleasure, personalization, and nature—driving 66% longer engagement, 29% higher sales, and 42% growth in social followers.
GJO - Brand Identity & Web
I led the full brand development for GJO, a Norwegian furniture brand and e-commerce platform designed for modern youth. From identity to digital experience, I built a brand philosophy rooted in pleasure, personalization, and nature—driving 66% longer engagement, 29% higher sales, and 42% growth in social followers.
GJO - Brand Identity & Web
Identity
'22
I led the full brand development for GJO, a Norwegian furniture brand and e-commerce platform designed for modern youth. From identity to digital experience, I built a brand philosophy rooted in pleasure, personalization, and nature—driving 66% longer engagement, 29% higher sales, and 42% growth in social followers.
The Last Mercenary
Social
'21
Through dynamic motion design and editing, we brought Netflix’s The Last Mercenary to life—capturing its signature mix of action and comedy to spark excitement and engagement across social media.
The Last Mercenary
Through dynamic motion design and editing, we brought Netflix’s The Last Mercenary to life—capturing its signature mix of action and comedy to spark excitement and engagement across social media.
The Last Mercenary
Social
'21
Through dynamic motion design and editing, we brought Netflix’s The Last Mercenary to life—capturing its signature mix of action and comedy to spark excitement and engagement across social media.
The Nebraska Capitol Art Experience
Culture
'22
At Bailey Lauerman, we created a motion piece that brought the Nebraska State Capitol’s art to life. Unveiled with the Governor’s press conference and a new state license plate, the project celebrated Nebraska’s creative spirit and won a Graphic Design USA Award.
The Nebraska Capitol Art Experience
At Bailey Lauerman, we created a motion piece that brought the Nebraska State Capitol’s art to life. Unveiled with the Governor’s press conference and a new state license plate, the project celebrated Nebraska’s creative spirit and won a Graphic Design USA Award.
The Nebraska Capitol Art Experience
Culture
'22
At Bailey Lauerman, we created a motion piece that brought the Nebraska State Capitol’s art to life. Unveiled with the Governor’s press conference and a new state license plate, the project celebrated Nebraska’s creative spirit and won a Graphic Design USA Award.
Mesh
Visual
'25
Mesh is a personal exploration of the relationship between color and emotion, using bold compositions to express how hues can evoke distinct emotional experiences. Through this project, I sought to merge art and feeling into a unified visual form. Exhibited at Las Laguna Art Gallery.
Mesh
Mesh is a personal exploration of the relationship between color and emotion, using bold compositions to express how hues can evoke distinct emotional experiences. Through this project, I sought to merge art and feeling into a unified visual form. Exhibited at Las Laguna Art Gallery.
Mesh
Visual
'25
Mesh is a personal exploration of the relationship between color and emotion, using bold compositions to express how hues can evoke distinct emotional experiences. Through this project, I sought to merge art and feeling into a unified visual form. Exhibited at Las Laguna Art Gallery.
ACI World: Brand reFresh
Branding
'25
Collaborating with ACI World, I reimagined the brand identity to better reflect its innovation and global reach. By creating an integrated design system with refined colors, custom icons, and cohesive visual standards, I helped elevate brand consistency across digital and print platforms, positioning ACI World at the forefront of aviation excellence.
ACI World: Brand reFresh
Collaborating with ACI World, I reimagined the brand identity to better reflect its innovation and global reach. By creating an integrated design system with refined colors, custom icons, and cohesive visual standards, I helped elevate brand consistency across digital and print platforms, positioning ACI World at the forefront of aviation excellence.
ACI World: Brand reFresh
Branding
'25
Collaborating with ACI World, I reimagined the brand identity to better reflect its innovation and global reach. By creating an integrated design system with refined colors, custom icons, and cohesive visual standards, I helped elevate brand consistency across digital and print platforms, positioning ACI World at the forefront of aviation excellence.